I help commercial teams turn the data they already collect into decisions they can defend.
Demand modelling, pricing and elasticity work, and the measurement scaffolding that keeps a forecast honest after it ships. Consulting through Orrery.
Now
September 2026Building out Orrery’s first engagements in travel retail and consumer demand. Writing up the elasticity work that came out of five years of Heathrow data.
Writing
2023-02-01
What makes a luxury product?
A quick dive into the surprising theory of fashion – part II
2023-01-15
What makes a brand fashionable?
A quick dive into the surprising theory of fashion
2023-01-01
Luxury Travel Retail: A $125 Billion Opportunity for Luxury Brands
Analysis of the growing luxury travel retail market and its opportunities
2019-12-01
Sending business email: Automate the boring stuff with R
Notes and slides from my presentation at the LondonR meetup
Selected figure
Talks
2019-12-01
Sending business email: automate the boring stuff with R
LondonR Meetup